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Aloe - Cooling Gel Memory Foam Cervical Pillow - Contour - Medium Firm - The White Willow

All Products

Bumblebee - Memory Foam Set of 2 Baby Bolster & Head Support Pillow - Soft - The White Willow


Fuzzy - Memory Foam Small Round Baby Bolster - Soft - The White Willow

Baby Bolster

Estelle - Soft Foam - Baby Crib Wedge Pillow - Special Inclined - Medium Firm - The White Willow

Baby Crib Wedge

Aiden- Memory Foam & HR Foam Baby Mattress- Medium Firm Maternity & Kids The White Willow 48"L x 24"W x 4"H

Baby Mattress

Soft Fabric Baby Head Support Pillow Cover Only - The White Willow

Baby Pillow Covers

Paige- Mustard Seed Baby Head Shaping Pillow - Infant to 12 Months - Medium Firm - The White Willow

Baby Pillows

Presenting The White Willow's specially designed Baby Pillows!

Are you a first-time parent with a whole lot of answers you are seeking out? Let’s start addressing one of the most common ones of all.

Have you always imagined putting a newborn to sleep in a crib that’s free of pillows, blankets, and other bedding? But does a baby need it? Is there a right time to start introducing these items? Lying flat on a mattress for hours would certainly make your neck stiff and creaky in the morning and you can’t help but wonder how you could make your baby’s night more comfortable!

Do they need a plush, fluffy headrest or the scare of suffocation is more dominant? A lot of these questions have been hovering over your head for sure.

As your baby approaches the quarter-year mark, they gain enough strength to raise their head. Their spine starts bending forward to set a base for the sitting milestone and a baby pillow here aids psychological support to maintain that bend. It ensures your baby remains comfortable with no strain to sit up just as the body demands. So that’s the right age to introduce a baby pillow to your baby’s crib.

A baby pillow should have a height of about 3cm and should be adjusted gradually as the baby grows. The length of the baby’s pillow should be as broad as the baby’s shoulder. It’s all about getting the right support for your baby’s body and now if you still need some more convincing.

Why should you buy a baby pillow?

Fighting the flat head syndrome during the first few months is critical.

When your baby sleeps for long hours, then the protection of this delicate part is a usual worry for most parents. And while you worry about your newborn’s sleeping positions and the effect on their head, the flat head syndrome is a scary outcome of your baby lying flat on their back for too long. Carefully designed baby pillows by The White Willow fight back this worry. With the right shape and dimensions, we provide your newborn with pillows that fit their head comfortably.

Temperature control keeps the crying in control.

Newborns love napping for hours and suddenly they wake up for a feed! Terrible weather conditions make them uncomfortable just like us adults but no one likes a cranky baby! So, our baby pillows exclusively keep up consistent temperature and sweat resistance qualities to avoid discomfort. An evenly distributed temperature gives your baby a longer and deeper sleep. Sleep is crucial for a baby’s development and your smooth day.

Catch up to the right development phase in your child’s life.

A newborn’s brain development relies heavily on blood circulation. A baby pillow by The White Willow is designed to ensure just about adequate movement of blood to the brain and the other developing body organs. We help you make the right pick for this crucial period. The pillow should not alter the baby’s natural posture, when asleep or awake. It should only make your baby more comfortable, and that's what makes it the perfect one.

We are here to make your baby comfortable and content, are you ready to choose the right baby pillow? Explore our baby pillow collection now!

FAQS on baby pillows

What age is it safe for a baby to have a pillow?

Parents can safely start using pillows for children who are 1½ years old, about the same age at which parents can safely move children out of the crib and into a toddler bed.

What is the best sleeping position for babies?

It is recommended that healthy infants be placed on their backs for sleep, as this is the safest position for an infant to sleep.

Can my 6-month-old have a pillow?

Your baby can't sleep with a pillow until they become a toddler. Babies should sleep on a firm, flat surface free of pillow and blankets until at least age 1 and preferably age 18 months or later.

Back Support Pillows for Pain Relief | The White Willow

Back Support Pillows For Pain Relief

Do you ever feel that your back starts to ache partway through long drives? Do you take medicine before you get on a flight to head off the back pain you know will begin on your way? Do you find yourself rubbing your back and trying to stretch out at the end of a long workday?
Aloe - Cooling Gel Memory Foam Cervical Pillow - Contour - Medium Firm - The White Willow


Adorna - Memory Foam Rectangle Shaped Bed & Sofa Cushion - Medium Firm - The White Willow

Body Pillow

Half Body Support Pillow Cover Only - The White Willow

Body Pillow Cover

Riana - Memory Foam Round Shaped Bolster Pillow - Medium Firm - The White Willow




Navaho - Memory Foam Small Size Travel Lumbar Back Support Chair Cushion - Medium Firm - The White Willow


Tootle - Car Combo - Memory Foam Cushions and Lumber Backrest Pillow - Medium Firm - The White Willow


Ambler - Memory Foam Car Neck Support Pillow - Medium Firm - The White Willow

Car Neck Support

Soft Fabric Contour Cervical Pillows Cover Only - The White Willow

Cervical Pillow Cover

Cervical Pillows for Spondylitis

Cervical Pillows for Spondylitis

A Proven Solution for Cervical Spondylitis

Sleeping on poorly made pillows can result in terrible neck posture as well as lack of cervical support. It results in you waking up with neck pain. And, even muscular stiffness of the neck and shoulders, poor blood circulation resulting in arm or hand numbness and headaches.


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