The Dream Begins
The White Willow was founded with a mission to redefine comfort for everyone. Starting with our first memory foam pillows, we embarked on a journey to create products that offer unparalleled support and relaxation.
2014: The Beginning
The Dream Begins
The White Willow was founded with a mission to redefine comfort for everyone. Starting with our first memory foam pillows, we embarked on a journey to create products that offer unparalleled support and relaxation.
2018: Innovations in Comfort
Cooling Gel Technology and Pregnancy Pillows
We introduced cooling gel technology with pinhole designs to enhance breathability, ensuring a cool and comfortable sleep.
2019: Pregnancy Pillow Development
Comfort During the Most Precious Times
Drawing from personal experiences, we developed our first pregnancy pillow, designed to provide optimal support and comfort during pregnancy.
2020: Advancing Through Collaboration
BASF Partnership
Partnering with BASF, we began developing specialized foams tailored to different body types and weights, ensuring superior comfort and durability.
2021: Commitment to Sustainability
Sustainable Manufacturing and Recycling
We embraced sustainable manufacturing practices using solar energy and learned to recycle foam into rebonded foam, emphasizing our commitment to environmental responsibility.
2024: A New Era
Brand Relaunch and Personalization
We relaunched The White Willow brand with a renewed focus on personalized comfort, ensuring our products cater to every unique need. Throughout this journey, we continually introduced new categories to meet the evolving demands of our customers.