India's 1st customisable orthopedic pillow
Built to fit you — not the other way around.
Choose your firmness, height and size — made to order.
What can we help you with?
Find the right comfort for your need.
Acid Reflux
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Neck & Cervical
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Tailbone & Sitting Pain
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Back & Spine
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Leg Elevation & Knee
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Pregnancy & Feeding
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Swipe → acid reflux · neck · tailbone · back · legs · pregnancy
Loved for every moment
Comfort in Every Moment
Our most-loved comfort for every part of your day.
Our #1 Bestseller
Bestseller
Most Versatile
New
On-the-Go
Cooling Gel
From our founder
Comfort should be chosen, not settled for.
Most people just get used to their pillow. I started The White Willow so you wouldn't have to — so every body, at every age, could find one that truly fits.
Meghna Aggarwal Jain, Co-founder
Why 10 Lakh+ Families Trust Us
The orthopedic comfort specialist — what sets us apart.
Orthopedic specialist
For every body & age
German foam science
BASF CosyPUR®
A decade of research
10+ years
Made to fit you
Firmness, height & size
Comfort for every age
Always By Your Side
From the very first months to a hundred years and beyond, The White Willow is made for every body. The youngest we've comforted was just −6 months old. The oldest, 101 — and still by their side.
Wherever life takes you, we're right by your side.
Find your fitWords from Those We've Comforted
Siddharth Bindra
Managing Director, Biba
I would like to congratulate the team at White willow for the excellent products that they are making. I have been using the products for the last few years and am extremely pleased with the quality and innovation.
Arjun Vaidya
Co-Founder & CEO, Dr. Vaidya
I used to struggle to work while on my bed. I would always have neck or shoulder pains. Abhishek recommended a Wedge Pillow from white willow and since then it’s been smooth sailing! Love the product and the Brand.
Luke Coutinho
Lifestyle Coach
Love your stuff — addicted to the pillow, carrying it wherever I travel.
Robin Gupta
Founder & CEO, Conscious Chemist
White Willow Memory Foam Pillow has been a game-changer for my sleep quality. The pillow offers perfect support to my head and neck to provide unmatched comfort. I wake up feeling refreshed and free of any neck pain. Highly recommend!
Jagjot Singh
Founder, JSB Wellness
We have been personally using Whitewillow memory foam pillows at our home, and it has changed the way we sleep completely. The comfort it adds to your neck and shoulder and the ease of using it is unmatched to any brand in the market.
Aanchal Gambhir
Program Director, Skill Development, Tech Mahindra Foundation
My kids are high on allergens, being in Delhi. Quality of bedding has a huge contribution to allergies. I have been using the white willow pillows for my kids. Quality is great and highly recommended if you want the best for your kids !!!
Priya Dutt
Indian Politician & Social Worker
The pillow is great, just right.
Aseem Chawla
Founder, ASC Legal Solicitors & Advocates
The efforts of Meghna and Abhishek in leading White Willow are remarkable achievement! Their attention to detail and product differentiation reflect the highest quality standards through intelligent technology use. Congratulations to them and the team for providing wellness and comfort practically.
Rahul Dev
Actor
My own bespoke pillows, its ergonomic shape is contoured for my neck, relieving any post workout stress.
Karanvir Sharma
Actor
I must say- Nothing like a good wedge pillow from TWW when you’re having your “ME” time.
Jayati Bhatia
Actor
Long hours on shoots and constantly being on my toes took a toll on my well-being, with constant pain in my shoulders and neck for years. That’s when I discovered #WhiteWillow. My sleep has improved, and the pain has vanished.
Ayaz Khan
Actor
Good sleep equals good health! It's that simple! l'm glad I discovered The White Willow pillows which give me sound sleep and a bright morning every time.
Alefia Kapadia
Actor & Lifecoach
I love sleeping. I’m a stickler for comfort and hygiene, which I found in The White Willow memory foam cooling pillow. Clean, hygienic, and mite-free with maximum support. I’ve been sleeping more soundly than before. Thank you.
Anushree Aggarwal
Founder, Transparent Dreams, Interior Designer
My sleep is most important after a long day, and it ONLY gets better with The White Willow pillow. A luxury brand that values quality and great service. Thanks, TWW, for making me wake up rested and refreshed.
Sneha Kapoor
Actor
My view on pillows changed once I started using The White Willow. Long drives are more comfortable with their Backrest Lumbar Support cushion and knee support pillow. They deliver what they promise, and their customer service is on point. I highly recommend everyone to give them a try; you won't be disappointed.
Nidhi Uttam
Actor
The White Willow pillows are delightfully soft, contouring perfectly to the shape of my head without getting totally flattened. They are made with premium, eco-friendly materials which are safe for us as well as the environment.
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