Our Story

The White Willow is a startup driven by the philosophy that people have different body types and sleeping styles, and hence, they should have access to a wide range of pillows to choose as per their comfort levels and personal choice.

White as a colour symbolises harmony, and is the quintessential colour for all bed linens today. Whereas, the word Willow came from The Willow tree, which is rich with medicinal qualities of reducing anxiety, stress and pain.

Together, White and Willow encapsulate the essence of our brand – to bring a sense of harmony to living spaces, while providing relief from stress and pain.

We offer the largest product portfolio with over 70 different types of pillows from Pillows for sleeping, Sofa, Bed & Couch Cushions, Multipurpose Wedge Support pillows for pain relief, Maternity pillows for pregnancy discomfort, Travel pillows, Pillow for kids, and Special knee & back support pillows.

All our pillows are made with superior quality, eco-friendly raw materials, which are safe for our consumers as, well the environment.