When I heard of the White Willow, I really liked the philosophy of the brand. I purchased this cushion thinking that it must be made from memory foam (may be I didn't read the fine print), and that's why I agreed of paying a premium price for it. But this cushion turned out to be very average. The foam is nothing to write home about, and is definitely not memory foam. The foam also came slight deformed with a rod like dent in it, which I thought will go away after some days, but it hasn't gone even after 2 weeks. Regret making this purchase.